PurePharma (Now Puori) is a young and ambitious supplement brand focusing on the CrossFit segment. PurePharma products are made from premium, natural and scientifically proven ingredients which is also reflected in the design. It is laboratory clean with metallics and big white surfaces to communicate innovation, quality and a scientific approach.
As Head of Design, I was responsible for developing and art directing the visual identity and creating all brand visuals. Everything from product packaging designs, art direction on videos, print materials, global event booth setups (and even managing the logistics in production and shipping worldwide to 13 different events), product displays, web designs and the overall digital and offline user experience.